How to Make Your Business Stand Out!

December 9th, 2014

Quite often small business owners will ask me to reveal the most powerful marketing strategy that they can use to make their business stand out. In my opinion the most powerful marketing strategy has little to do with advertising, direct mail, web sites, social media, referrals or blogs….

Before any of those strategies will have any impact on your business I believe you’ve got to develop and deliver a “unique value proposition” that is different from your competition. You should try and get out of the commodity or “me too” business and stake your claim on what makes your company better, unique in the mind of your prospective clients or customers.

I have given a number of full blown presentations on ‘Developing a Winning Value Proposition.”

Here is an excerpt – a few simply ways to begin your claim on a unique value proposition:

Product – Can you offer a product that is so unique or cutting edge that separates you business from the competition. Or, can you extend a product and offer a valuable service to make the product more useful to the customer.

Same goes for a service. Many times this can be the packaging of a service as a product. Don’t forget to give your product or service a powerful name!

How about carving out a marketing niche and focus on becoming the dominant player or SME – Subject Matter Expert in that niche.

You could also develop your “value proposition” by creating a unique offer or perhaps a guarantee that separates you from the competition.

Here is a quick tip to uncovering or should I say developing your “value proposition.”

Look at your current customer/clients. What common elements exist among your best customers/clients? Interview your customers/clients. See if they can tell you why they chose to work with, why they stay, why they refer? Study your competitors more closely. What do they do that you could do better, what don’t they offer that you could equals developing your “value proposition.”

Once you develop your “value proposition” focus on communicating the difference by gearing your advertising, direct mail, web sites, social media, referrals or blogs….to shout out “Why should your prospects do business with you?”

Leave a Reply