Your life is social, why isn’t your company?

March 30th, 2012

Do you remember when social media really arrived about half a decade ago? It was feared by enterprises. Managers banned Facebook access at work to prevent the scourge of employees wasting the day away on Farmville in much the same way we had to promise to not make personal calls from our desk phone back in the eighties.

These

The Single Most Powerful Word in Marketing

March 20th, 2012

Can a single word generate a 7x increase in sales in one year?

It was in 2004 when I met a pharmaceutical brand director (I’ll call him Dave) who was credited with turning around the sales of a new cholesterol drug. His company had launched the product with high expectations, but in its first year sales totaled a

What Recovery?

March 12th, 2012

An important milestone contained in Friday’s U.S. jobs report:

This month, for the first time, President Barack Obama can say more Americans are working than were working on the day he took office (using the more reliable figures for seasonably adjusted numbers).

With state and local government payrolls down by 500,000 since January 2009, the

4 Reasons Young Companies Survive Or Die

March 1st, 2012

We’ve all heard statistics that around 90 percent of startups fail. Well, bah humbug. Yes, these numbers are grim, but if every excited entrepreneur subscribed to such Uncle Scrooge-like fear, we’d be a country void of innovation and new opportunities. So go after the American dream, motivate yourself to be the next Steve Jobs and forget all those naysaying stats